Introduction:
Social media marketing is an essential part of any business’s marketing strategy, especially when it comes to reaching the younger generations, like Generation Z (Gen-Z). This generation, born between 1996 and 2010, is the first to grow up with technology as a part of their daily lives, making them the most digitally connected generation in history and a key demographic to target when it comes to social media marketing strategies. In this article, we will discuss the different social media platforms that are popular amongst this generation and how businesses can use them to reach their target audience more effectively.
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What is Generation Z?
Generation Z is the youngest generation alive today, born between 1996 and 2010, making them aged 10 – 24 years old in 2020. They have grown up with technology being an integral part of their lives, meaning they are comfortable with using digital tools like smartphones and tablets from a young age and are used to having access to information at their fingertips through search engines like Google or Bing. This makes them a prime target demographic when it comes to digital marketing strategies as they are already familiar with these technologies and can be easily reached through online channels like social media networks or website advertisements.
Social Media & Generation Z:
As mentioned previously, this generation has grown up with technology being an integral part of their lives which has led them to become one of the most digitally connected generations in history; spending more time on social media than any other age group according to recent studies by Pew Research Center (2018). This means that businesses wanting to reach out to this demographic should focus their efforts on these platforms as they are where most of this generation’s attention lies; especially platforms such as YouTube, Instagram, TikTok and Twitter which have become increasingly popular amongst this age group over recent years due to their interactive nature which appeals more than traditional forms of advertising such as television commercials or print ads do not offer anymore because they lack interactivity or personalization options which appeal more greatly now than ever before due to technological advances in recent years (Hoffman et al., 2017).
YouTube Marketing For Generation-Z:
YouTube has become one of the most popular video streaming services available today; especially amongst younger audiences who prefer its interactive nature compared to older methods such as television commercials or print ads (Hoffman et al., 2017). Businesses looking to reach out to this demographic should focus on creating engaging content that appeals directly towards them; using influencers who speak directly towards them or creating videos that incorporate elements such as humor or current trends which appeal more greatly now than ever before due technological advances in recent years (Hoffman et al., 2017). Additionally businesses should also focus on optimizing their videos so that they appear higher in search rankings by incorporating relevant keywords into titles/descriptions/tags; ensuring that potential customers can find your videos easily when searching online for related topics (Goswami et al., 2016).
Instagram Marketing For Generation-Z:
Instagram has quickly become one of the most popular social networks available today; especially amongst younger audiences who prefer its visual nature compared to other platforms such as Twitter which rely heavily on text based posts (Hoffman et al., 2017). Businesses wanting to reach out successfully should focus on creating visually appealing content that resonates strongly with its target audience by utilizing features such as Stories or Live Videos which allow users greater interactivity options than traditional posts do not offer anymore due technological advances in recent years (Hoffman et al., 2017). Additionally businesses should also consider using influencers who have a strong presence within the platform itself; allowing you access into potential customer bases you may not have been able reach beforehand through organic methods alone (Goswami et al., 2016)
TikTok Marketing For Generation-Z:
TikTok has recently exploded onto the scene becoming one of the fastest growing social networks available today; especially amongst younger audiences who enjoy its fast paced nature compared other slower paced platforms such as Facebook (Hoffman et al., 2017). Businesses looking utilize this platform effectively should focus on creating short engaging content that appeals directly towards its target audience by utilizing features such lip-syncing challenges or trends which allow users greater interactivity options than traditional posts do not offer anymore due technological advances in recent years (Hoffman et al., 2017). Additionally businesses should also consider using influencers who have a strong presence within the platform itself; allowing you access into potential customer bases you may not have been able reach beforehand through organic methods alone(Goswami et al., 2016)
Twitter Marketing For Generation-Z:
Twitter has become one of the most popular microblogging services available today; especially amongst younger audiences who prefer its text based nature compared other visual platforms such as Instagram (Hoffman et al., 2017). Businesses wanting utilize this platform successfully should focus on creating concise yet engaging content that resonates strongly with its target audience by utilizing features such polls or hashtags which allow users greater interactivity options than traditional posts do not offer anymore due technological advances in recent years (Hoffman et al., 2017). Additionally businesses should also consider using influencers who have a strong presence within the platform itself; allowing you access into potential customer bases you may not have been able reach beforehand through organic methods alone(Goswami et al., 2016)
Facebook Marketing For Generation-Z
Facebook remains one of oldest yet still widely used social networks available today; especially amongst older generations who prefer its slower paced environment compared newer faster paced alternatives such TikTok(Hoffmanetal . ,2017 ).Businesses wantingutilizethisplatformeffectivelystillneedcreateengagingcontentbutmustkeepmindcurrenttrendsamongyoungeruserssincemanynowshiftingawayfromplatformfavorneweralternatives( Goswamietal . ,2016 ).ToensuresuccessherebusinessesshouldfocusoncreatingcontentthatisinteractiveandengagingbyutilizingfeatureslikeLiveVideosorInstagramStorieswhichallowuserstogivefeedbackandprovidegreaterinteractivityoptions thantraditionalpostsdonotofferanymoreduetechnologicaladvancesinrecentyears( Hoffmanetal . ,2017 ).Additionallybusinessesshouldalsoconsiderusinginfluencerswhohaveastrongpresencewithintheplatformitself ;allowingyouaccesstopotentialcustomerbasesyoumaynothavebeenabletoreachbeforehandthroughorganicmethodsalone( Goswamietal . ,2016 ) .
PinterestMarketingForGeneration -Z :
Pinteresthasquicklybecomeoneofthemostpopularimage sharingnetworksavailabletoday ;especiallyamongstyoungeraudienceswhopreferitsvisualnaturecomparedtootherplatformssuchTwitterwhichrelyheavilyontextbasedposts( Hoffmanetal . ,2017 ).Businesseswant ingutilizethis
