If you want to use Instagram efficiently, you should know how to add a link to Instagram story well. These days, new features have been introduced on Instagram such as reels and IGTV videos that make the platform more tempting and engaging to users. However, it might be of no use if you don’t know how to take advantage of the same.

how to add a link to instagram story

When using Instagram, there are times when you may need to insert a link into your story.

You may have seen the big accounts do this but when you try to replicate the same in your story, you may be unable to do it.

This is common with many users and happens when you have a less following count than 10,000 which limits you from using this link feature.

It is common for users to open the app with the intention to post a story with a link in it.

However, as they are proceeding with the same, they find out that the link share button isn’t visible anywhere.

It happens because sharing a link through your Instagram story is a limited feature accessible only to a few users. Hence, the question how to add a link to Instagram story troubles quite many users who may not have access to this feature.

How to add a link to Instagram story

Before you learn about how to add a link to your stories, you should know the criteria that makes the feature accessible to a user.

There are two criterias for the same which are as follows.

  • You need to have more than 10,000 followers on your Instagram page.
  • Your account must be verified to ensure that you are an established brand or celebrity or any other public figure.

If you meet the above two criteria, the feature to add a link to your Instagram story will be easily accessible to you.

Hence, before deciding to add a link to your story, you might want to ensure that you meet the two criterias mentioned above.

Adding link to Instagram story

Once you’ve confirmed that you meet the criteria set by Instagram for the link feature in your stories, you can follow the how to add a link to instagram story steps mentioned below.

  • Firstly, go to the Instagram app and create a story.
  • Once you’ve created a story, you will see an option labelled ‘Insert Link’ at the top as a chain icon.
  • Once you’ve found the option, click on it. You will find a space to paste the URL. Paste the concerned link.
  • After following these steps, you can share your story as usual.

Once you’ve completed all these steps and you’ve shared the story with your followers, an option called see more will be visible at the bottom of your story.

This will allow you followers to open and view the link. These are the only steps you need to follow to insert a lino to your Instagram story.

While they surely allow you to connect with your followers, there are many Instagram marketing tools that will help you to engage and grow your audience.

You’re probably wondering why Instagram follows such rules and keeps some users away from accessing this feature. Instagram doesn’t have many spaces that allow you to share links with the only exception being your bio and comments.

It does this to keep the organic engagement rate in check. They allows brands and stores to insert links to their stories to market their products and services thereby establishing Instagram as a useful marketing tool. This is certainly a clever move by Instagram because the engagement rate is maximised by limiting the link feature to certain users and brand owners can benefit from utilising this feature which is a win-win situation for all.

how to add a link to instagram story

If you’re not a brand owner or aren’t a public figure, the only way you can share your link is through your bio or through the comments.

There is no alternative way on how to add a link to instagram story unless you have more than 10,000 followers.

Hence, if you want to access this feature, you should start working towards optimising your page and strive to gain more followers.