If you ask the younger generation about their favourite social media platform, almost everyone will answer Instagram. Instagram attracts the likes of many users and therefore, it is important to learn how to gain followers on instagram and take advantage of the growing popularity of the platform. Gone are the days when Instagram was merely a fun and entertaining photo sharing app.

These days, many brand owners, public figures, influencers, and the like use the platform as a major marketing tool seeing that Instagram is great for finding new audiences and retaining existing customers. Instagram is also a great network to help business owners and customers connect and communicate with one another. They can exchange views thereby allowing business owners to understand the needs of their customers better.

how to gain followers on instagram

Instagram gives creators an opportunity to make their page appear diverse by sharing a wide variety of content. This is a great way to attract new followers and convert them into potential customers. Instagram gives you plenty of tools and opportunities to attract new users to your page and make them your followers. You only need to make use of these tools effectively. Instagram is also the platform that has the most engagement rate compared to other social media platforms. You should try and utilise this engagement rate to your advantage.

Importance of Instagram followers

Instagram followers are extremely important and that is why many people want to learn how to gain followers on instagram that are real and genuine. Here are some reasons why followers are very important.

  • Don’t limit yourself to the viewpoint that followers are only useful for helping your profile appear relevant and credible. There is more importance attached to having more followers. Having more followers makes your page appear important to major brands and therefore, they may contact you with new opportunities.
  • For brand and business owners, a huge number of followers means more prospects. You can create your posts according to your followers to attract them to your products and turn them into regular customers.

Instagram followers play a huge role in the success of a brand or a business. Therefore, you should never neglect them and you should try to keep their preferences in mind when creating content for your page.

Tips for growing Instagram followers

Having a huge number of  followers is extremely important if you want to have a successful online presence.

how to gain followers on instagram

If you want to learn how to gain followers on instagram then here are some effective and easy tips you can follow.

  • Bio is the first thing any users that visit your page will come across. Make your bio witty and brief. Try to convey the message and purpose of your page in a few words by keeping it concise. No one is willing to read a one page long essay in the bio section. It can be a serious mood killer.
  • Investing in a good digital camera that can take high quality pictures is a good idea if you are serious about attracting more followers to your page. Save some money and invest it in a good and high quality camera.
  • Understand the interest of your followers. Stick to a theme that you think will attract new followers and make your page appear attractive. Create unique and relatable posts so that your content is customer centric and not brand centric. You can use Instagram marketing tools to create good content.
  • Schedule a time to post on Instagram so that you don’t have to go through a content slump. If you don’t post regularly, you have high chances of losing followers because gaining followers is really hard but losing them only requires seconds.
  • Captions play an important role in how well your post does. Make sure you frame clever and witty captions that are relevant to your post. Most of the time, the value and worth of your post increases if you have a very good caption attached to it.

These are some of the best ways on how to gain followers on instagram efficiently. They are easy to follow and you don’t have to go through a lot of trouble to implement them. Instagram can bring a lot of opportunities your way. Hence, make sure you keep all these things in mind and use them.