Links are a crucial part of marketing. Links are usually placed in such a place where people can click them easily and go over a landing page or offer page to purchase any product or service. Almost every business uses links to promote its services and products to generate leads and sales. Therefore, one should know how to share a link on Instagram and many ways to share the link.

There are many ways one can share a link on Instagram to generate leads and sales. Many people usually only use one or two ways without ever utilizing the full potential of the links. It is the reason why they hamper the possibility of potential customers and generate slower leads and sales. Here are many ways how to share a link on Instagram and utilize the full potential of the link.

how to share a link on Instagram

Share link in the profile bio

One of the best ways on how to share a link on Instagram is to put the link in the profile bio. The link which people usually keep in their profile bio is the landing page link, the about page link, or the product page link. Whichever link one puts, ensure to utilize this to the full potential. Although, one should know that Instagram only allows accounts to have one link in the bio. But there is nothing to fret about as one can change the link whenever one wants through the profile settings.

Share the link in stories

Another best way one can share the link over Instagram is via stories. Stories are the most viewed feature of Instagram, and people use them every time they want the viewers to go somewhere on a landing page. Although there is one drawback as one can put the link in Instagram stories only if one has ten thousand plus followers. Therefore, the wipe-up feature is not for every account. Although, there is one trick one can use if one wants to promote the link over the swipe up feature.

Promote the link through a different account

One of the tricks one can use if one doesn’t have ten thousand followers is to promote the link via another account. One has to spend some money and promote the link to another account which is the swipe up feature unlocked. Although, before promoting, one has to take into account a few things. One should choose an account from the same niche to promote the link, as choosing an account from a different niche may lead to the wrong audience. Another thing one must take into account is that don’t overpay the account and ask two to three accounts and their charges before paying a particular account.

Share the link through posts

Another way one can share the link over Instagram is through the post. Although, one should know that one can make a link clickable in the posts. Therefore, one has to paste the link to the post, where it is easily visible to the viewers and wish that they will remember it. One can even put the link in the image, or video one will be putting with the post. Another trick one can try is to shorten the link using free tools so that the audience may find it easier to remember it and paste it into the new tab.

how to share a link on Instagram

Share the link in the Instagram shop

One of the best features of an Instagram shop is that one can share the link on different category pages. If one has more than one product to sell, one can use the Instagram shop to place the link of that particular product on that particular product page. Therefore, whenever one will view the product, one will be redirected to that landing page which will increase the chances of people buying the product or service.

Put the link in IGTV descriptions

IGTC is one of the latest features of Instagram. It is used for short videos or reels where people can upload ads and promotional videos mixed with creativity. Therefore one can use these reels to promote the products and use them to generate lead. One directly can’t keep the link in the title, but one can put the link in the description. One must note that the description is only available after one click on the title.