Did TikTok Buy Musical.ly: A Comprehensive Guide
Introduction
The merger between Musical.ly and TikTok has been one of the most talked-about topics in the world of social media marketing in recent years, with many wondering what it means for users and marketers alike. In this article, we’ll take a look at how the two platforms came together, what benefits there are for users, and how it impacts social media marketing as a whole.
History of Musical.ly and TikTok
Musical.ly was founded in 2014 by Chinese entrepreneurs Alex Zhu and Luyu Yang as a platform for creating short lip-sync music videos that could be shared with friends or strangers online. The app quickly became popular among teenagers, especially those who wanted to express themselves through creative videos without having to worry about being judged by their peers or parents on other social media networks such as Facebook or Instagram. By 2017, Musical.ly had over 200 million users worldwide and had become one of the top 10 most downloaded apps on Apple’s App Store in the United States alone!
In November 2017, Chinese tech giant ByteDance announced its acquisition of musical video app Musicaly for $1 billion USD – marking one of the largest deals ever made in the world of tech startups! After months of negotiations between both companies’ teams (which included a lengthy due diligence process), they finally reached an agreement that would allow ByteDance to acquire 100% ownership of musicaly while keeping its existing user base intact – meaning that all existing musicaly accounts were transferred over into new “Tiktok” accounts after the merger was finalized in August 2018!
What is Musical.ly?
Musical.ly is an app that allows users to create 15-second lip-sync videos set to popular songs or sound bites from movies, TV shows, etc., which can then be shared with others through direct messaging or posted publicly on their profile page for all to see (and comment on). Users can also follow each other and view each other’s videos, like them, comment on them, or even react to them using various emojis – making it a great way to connect with others who share similar interests in music and entertainment!
What is TikTok?
TikTok is a video sharing platform owned by ByteDance that allows users to create short videos (up to 15 seconds) set to music or sound bites from movies/TV shows/etc., which can then be shared with friends directly through messaging or posted publicly for anyone else to view (and comment on). Unlike Musical.ly however, users can also post longer videos up to 60 seconds long – making it ideal for creating longer stories or tutorials if desired!
How did the Merger Happen?
In November 2017, Chinese tech giant ByteDance announced its acquisition of musical video app Musicaly for $1 billion USD – marking one of the largest deals ever made in the world of tech startups! After months of negotiations between both companies’ teams (which included a lengthy due diligence process), they finally reached an agreement that would allow ByteDance to acquire 100% ownership of musicaly while keeping its existing user base intact – meaning that all existing musicaly accounts were transferred over into new “Tiktok” accounts after the merger was finalized in August 2018!
What are the Benefits of the Merger for Users?
The merger between musicaly and tiktok resulted in several benefits for both companies’ user bases – including access to more content than ever before! For example: now that both apps are under one roof so-to-speak, users can search either platform for specific types of content (e.g., comedy skits/dances/etc.) without having to switch back-and-forth between different apps; they can also follow creators across both platforms simultaneously; plus they have access to new features such as duets (where two people can collaborate on one video) which were previously unavailable on either app individually!
How does this Impact Social Media Marketing?
The merger between musicaly and tiktok has had some positive implications when it comes to social media marketing too – primarily due
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Why was Musical.ly changed to TikTok?
Musical.ly shut down because its owner, ByteDance, wanted to move its technology and userbase to another app they owned. As a result, TikTok, a joint app ByteDance created with another company, is now one of the world’s most popular social networks.
Is Musical.ly now called TikTok?
TikTok is a video-sharing platform that combines the two most popular video-sharing apps, TikTok and Musical.ly. As a result, Musical.ly has now been merged into TikTok. This allows users to upload videos of themselves lip-syncing, telling jokes, dancing, and more.
Why did TikTok and Musical.ly merge?
ByteDance is consolidating its audiences by moving Musical.ly, which is popular in the United States, to the forefront and merging it with TikTok, which has a larger global audience. Both apps have around 100 million users.
Should TikTok and Musical.ly merge?
The merger of the two companies is a positive move for global creators of all lifestyles and backgrounds, who will now have a wider range of content to choose from.
Why did Musical.ly get shut down?
Bytedance shut down the company because it wanted to incorporate its technology and userbase into TikTok.
Who is the owner of TikTok?
ByteDance is a private company headquartered in Beijing that owns TikTok, a app that has been downloaded over 350 million times. TikTok was founded in 2012 by ByteDance’s parent company.