Introduction:
The social media platform TikTok has taken the world by storm since its launch in 2018. With over 800 million monthly active users, it has become one of the most popular social media platforms today. But where did this platform come from and how did it become so popular? This article will explore the origins and history of TikTok, how it became so popular, and how businesses can leverage this powerful tool for their social media marketing strategies.
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What is TikTok?:
TikTok is a video-sharing social networking service owned by Chinese company ByteDance that allows users to create and share short videos with special effects, music, and other features. It was launched in September 2016 as Douyin in China and later rebranded to become available globally as TikTok in August 2018 with headquarters in Los Angeles, California, USA. It is now one of the world’s most downloaded mobile apps with over 800 million monthly active users worldwide as of April 2020 according to Sensor Tower data.
The History of TikTok:
TikTok started out as a lip-syncing app called Musical.ly which was founded by Alex Zhu and Luyu Yang in 2014 in Shanghai, China where it quickly gained popularity among teenagers who used it to make short videos lip-syncing to popular songs or creating their own content such as comedy sketches or dance routines. In 2017 Musical.ly was acquired by ByteDance which merged it with its own Chinese short video sharing app Douyin (which had been released one year earlier) resulting in the launch of the global version of the app called “Tik Tok” in August 2018 which quickly gained traction worldwide due to its engaging content and user friendly interface that made creating videos easy even for beginners who had no experience making videos before using the app.
How Did TikTok Become So Popular?:
The key factor behind its success has been its focus on user generated content (UGC) which gave users an easier way to create entertaining videos without needing any prior experience or knowledge about video production or editing software.Additionally,its algorithm also played an important role by recommending content based on user preferences,allowing people from all around the world to discover new content they would otherwise not have seen.This combination of UGC and algorithmic recommendations allowed for a wider reach than ever before,leading to more engagement which further increased its popularity among users.
The Impact of Tik Tok on Social Media Marketing:
Tiktok has had an immense impact on social media marketing since its launch due to its large user base and wide reach across different demographics.Its unique format allows businesses to create more engaging content that stands out from traditional forms of advertising while also giving them access to new potential customers they may not have been able to reach before.Additionally,businesses can also use influencers on the platform who already have large followings among certain demographics,allowing them even greater access into those markets.
How To Use Tiktok For Your Business:
Businesses can use various strategies when leveraging this platform for marketing purposes such as creating branded hashtags that are associated with their products or services,collaborating with influencers who have large followings within their target audience,running competitions or giveaways related to their brand,or simply creating entertaining videos that showcase their products/services in creative ways.
Tips For Creating A Successful Strategy On Tiktok:
When creating a successful strategy for your business on this platform there are several things you should keep in mind such as understanding your target audience so you know what type of content resonates with them best ; staying up-to-date with current trends so you can create timely content ; optimizing your profile page so viewers know what your brand is all about ; utilizing relevant hashtags so people can easily find your posts ; focusing on quality over quantity when creating content ; and finally engaging with other users through comments & likes so they feel connected & appreciated.
Conclusion:
In conclusion, we have explored where tiktok come from, how it became so popular among users worldwide, how businesses can leverage this powerful tool for social media marketing purposes, as well as some tips on creating a successful strategy when using this platform. As we have seen, businesses should take advantage of this opportunity by understanding their target audience better and utilizing relevant hashtags & influencers when developing their strategy if they want to get maximum benefit from using this platform successfully.
Call-to-Action:
If you need help getting started or want more information about leveraging TikTok for your business then contact Famouz – a German social media marketing agency based in Nürnberg – today!