Introduction
TikTok is one of the most popular social media platforms today, with millions of users around the world creating and sharing content every day. But when did it become popular? In this article, we’ll explore the history and evolution of TikTok’s popularity, from its humble beginnings to its current status as a global phenomenon. We’ll also look at how businesses and brands have benefited from using the platform, and what the future may hold for TikTok’s continued success.
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History of TikTok
TikTok was originally launched in China in 2016 under the name Douyin, but quickly expanded to other markets such as India and Indonesia by 2017. It wasn’t until 2018 that it began gaining traction outside Asia, when it was rebranded as “TikTok” in order to better appeal to a global audience. Since then, it has become one of the most downloaded apps worldwide, with over 1 billion downloads globally by March 2020 according to Sensor Tower data.
Initial Popularity Of Tiktok
Tiktok initially gained popularity among teenagers due to its fun and creative video format which allowed users to express themselves through short videos set to music or sound clips – something which had not been seen before on any other social media platform at that time. This unique format quickly caught on with young users who were looking for an outlet through which they could share their interests and experiences with others in a more engaging way than traditional text-based social media platforms like Twitter or Facebook offered at that time.
The Rise Of Tiktok In 2019
By 2019, Tiktok had become one of the fastest-growing social media platforms in terms of user base growth – with over 500 million active users by December 2019 according to Statista data – as well as engagement levels amongst its existing user base which were far higher than those seen on competing platforms like Instagram or Snapchat at that time (according to App Annie). This growth was largely attributed to a combination of factors including its fun video format; its innovative use of algorithms which recommended content based on user preferences; and its embrace of influencer marketing which saw celebrities such as Justin Bieber joining forces with brands such as Guess Jeans to promote their products via sponsored videos on the platform during this period.
The Impact Of The Coronavirus On Tiktok’s Popularity
The coronavirus pandemic has had a huge impact on many aspects of our lives, including our use (or lack thereof) of social media platforms such as Tiktok – with usage levels dropping dramatically during March 2020 compared to pre-pandemic levels according to data from App Annie & Sensor Tower respectively (although usage levels have since recovered somewhat). This drop in usage can be attributed both to reduced leisure time due to lockdowns & restrictions imposed during this period; as well as increased competition from other apps such as Zoom & Houseparty which offer similar features but are better suited for remote working / connecting with friends & family members during periods when physical contact is not possible or advised against due to public health reasons (such as during the pandemic).
The Benefits Of Using Tiktok For Businesses And Brands
Despite this dip in usage levels caused by Covid-19 related restrictions, there are still many benefits for businesses & brands who choose to use Tiktok for their marketing efforts – particularly given that younger generations are increasingly turning away from traditional forms advertising & towards more interactive & engaging forms such as influencer marketing & sponsored posts/videos via social media platforms like this one instead (according Statista data). Furthermore, using tools such as hashtag challenges can help businesses reach new audiences while also providing them with valuable insights into what type content resonates best within their target demographic(s).
Final Thoughts On The Popularity Of Tiktok
In conclusion, it is clear that since first launching in 2016 under the name Douyin before being rebranded internationally as “Tik Tok” two years later; this platform has gone from strength-to-strength in terms becoming one of the most popular social media apps worldwide – despite recent dips caused by Covid-19 related restrictions. Its unique video format combined with innovative features such has hashtag challenges have made it an attractive option for both individual users looking for an outlet through which they can share their interests/experiences; and businesses/brands looking for an effective way through which they can reach new audiences or promote their products/services via influencer marketing campaigns etc. With these factors taken into consideration alongside continuing improvements made by developers behind the scenes; there is no doubt that we will continue seeing further growth in popularity amongst both existing & potential users alike going forward.
Conclusion
In summary, since first launching in 2016 under the name Douyin before being rebranded internationally two years later; there is no doubt that TikTok has come a long way in terms becoming one of today’s most popular social media apps worldwide – despite some recent dips caused by Covid-19 related restrictions. Its unique video format combined with innovative features have made it an attractive option for both individual users looking for an outlet through which they can express themselves creatively; and businesses/brands looking for an effective way through which they can reach new audiences or promote their products/services via influencer marketing campaigns etc. As long these factors remain key components driving growth going forward alongside continual improvements made behind-the-scenes; there is no doubt we will continue seeing further increases in popularity amongst both existing & potential users alike going forward into 2021 & beyond!
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