Introduction
TikTok is one of the most popular social media platforms today, boasting over 800 million active users worldwide and becoming one of the most downloaded apps in 2019. But how did this relatively new platform become so successful so quickly? This article will explore the humble beginnings of TikTok, how it gained popularity, what makes it so popular, and how businesses and brands can use it for marketing purposes.
Author
The Humble Beginnings of TikTok
TikTok first launched as Douyin in China in September 2016 before being released globally as “Tik Tok” a year later in 2017. It was developed by Chinese tech company ByteDance after they acquired music video platform Musical.ly in November 2017 and merged it into the app we know today as “Tik Tok”. In its early days, the app was mostly used by teenagers who were looking for a fun way to express themselves through short videos with music or effects overlaid on them.
The Rise of TikTok in the West
Since its launch, TikTok has grown rapidly around the world, but particularly so in Western countries such as the US and UK where it has become increasingly popular with both young people and adults alike – something that no other social media platform has been able to achieve before now! In fact, according to Statista, over 614 million people have downloaded the app worldwide since its launch – an impressive feat considering its relatively short history!
How TikTok Gained Popularity Quickly
So what made this app become so successful so quickly? Well, there are several factors that have contributed to its success; one of which is its user-friendly interface which makes creating content easy and straightforward even for those who are not tech savvy! Additionally, because there is no limit on video length (unlike other platforms such as Instagram or Snapchat), users can create longer videos with more creative freedom than ever before! Finally, another key factor that has helped propel its growth is its algorithm which helps recommend content based on users’ interests – something which keeps people coming back for more!
What Makes TikTok So Popular?
Apart from these technical aspects, there are also some cultural reasons why people love using this app; one being that it provides a space where users can express themselves freely without fear of judgement or criticism from others – something which is often lacking on other social media platforms like Facebook or Twitter! Additionally, because videos are only 15 seconds long (or up to 60 seconds if you link multiple together), they don’t take too much time out of your day either – making them perfect for a quick break during your lunch hour or while you’re waiting at a bus stop! Finally, another reason why people love using this app is because it’s full of fun challenges which allow users to be creative and share their ideas with others – something which many find enjoyable and rewarding!
How to Use TikTok For Businesses And Brands
For businesses and brands looking to market themselves on this platform, there are several strategies they can use; one being influencer marketing where companies partner with popular creators who already have large followings on the app to promote their products or services (this works particularly well if you choose someone whose audience aligns with your target demographic). Additionally, companies can also create their own accounts on the platform where they post content related to their brand or industry – this will help increase awareness amongst potential customers as well as show off their products/services in action! Finally, businesses should also consider running ads on the platform; although these may cost money upfront they can be incredibly effective at reaching new audiences quickly!
Tiktok’s Impact On Social Media Marketing Strategies
It’s clear that since launching just three years ago (2017), Tiktok has had an enormous impact not only on how consumers interact with each other online but also how businesses approach their social media marketing strategies too! By providing an easily accessible platform where anyone can create content quickly and easily without needing any technical knowledge or special equipment required – it’s opened up a whole new world of possibilities when it comes to reaching potential customers online! Furthermore, because influencers already have established followings on the app – companies don’t need to spend any time building an audience from scratch – instead they can tap into existing ones straight away by partnering up with influencers who already match their target demographic. This type of marketing strategy has proven to be highly effective at driving engagement amongst potential customers – resulting in higher sales numbers for those companies who choose to take advantage of it.
Conclusion: Get In Contact With Famouz For Social Media Marketing Services
It’s clear that since launching just three years ago (2017), Tiktok has had an enormous impact not only on how consumers interact with each other online but also how businesses approach their social media marketing strategies too. With its user-friendly interface making creating content easy even for those who aren’t tech savvy and powerful algorithms recommending content based on user interests – it’s no wonder why this relatively new platform has become so successful so quickly. If you’re looking for ways to leverage this powerful tool for your business or brand then get in contact with Famouz – a German social media marketing agency based in Nürnberg who specialize in helping clients maximize their presence online through effective strategies tailored specifically towards them.
N/A
