Introduction: With over 330 million monthly active users (MAUs), Twitter is one of the most popular social media platforms on the internet today, second only to Facebook in terms of user base size globally.[1] Founded back in 2006, it has become a powerful tool for individuals and organizations alike to share their thoughts, opinions, and updates quickly and easily around the world.[1] However, despite its immense popularity, there are several indicators that point towards a bleak future for this social media giant – this article will explore these indicators further and explain why twitter will likely fail unless drastic changes are made soon enough by its management team.[1]
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Twitter’s Struggles with User Growth and Engagement: One major indicator that points towards a potential failure of twitter is its slow growth rate when it comes to new users joining the platform.[1] According to recent statistics released by Statista,[3] twitter saw only 1% growth year-on-year from 2018-2020 – compared to other social media giants such as Facebook which experienced an impressive 11% year-on-year growth during the same period.[3] This slow growth rate may be attributed to several factors including difficulty in onboarding new users due to its complex interface or lack of attractive features that would make people want to join.[4] In addition to this slow growth rate, user engagement rates have also been declining steadily over time – according to data collected by SproutSocial,[5] only 22% of twitter users were found to be actively engaging with content on a daily basis as opposed to 55% who were found not engaging at all.[5] This indicates that even though more people may be joining twitter each day, they may not be using it regularly enough or engaging with content as much as they should be – something which could lead to decreased interest levels over time among current users as well as potential new ones.[4][5]
Unattractive Ad Platforms: Another factor which could contribute towards why twitter might eventually fail is its relatively unattractive ad platform when compared against other social media giants such as Facebook or Instagram.[6][7] For instance, advertisers on twitter are limited when it comes to targeting options – meaning they cannot target ads based on interests or demographics like they can on other platforms such as Facebook or Google Ads[8], making it difficult for them generate any meaningful returns from their campaigns – leading them away from choosing twitter over other options available out there.[7][9]. Moreover, due to lack of adequate targeting options available on twitter, cost per click (CPC)[10], cost per thousand impressions(CPM)[11], and return on investment (ROI)[12], tend to remain low when compared against other social media platforms – making it difficult for advertisers looking at maximizing their returns through their campaigns while keeping costs low at the same time[7][13]. All these factors combined make twitter an unattractive option when compared against other social media giants.
Poor User Experience: In addition to its ad platform issues, another issue that could potentially lead towards why Twitter might fail is its poor user experience. Firstly, navigating through the platform can often times be quite confusing due to its complex interface which makes finding certain things difficult for new users. Furthermore, many users complain about the lack of quality content available on Twitter due too many spam accounts or bots existing alongside real accounts. This makes it hard for users who are looking for valuable content related specifically towards their interests since most of what they find ends up being irrelevant or uninteresting. This leads them away from using Twitter regularly since they feel like there isn’t anything worth spending their time on.
Lack of Innovation and Improvement: Another reason why Twitter might eventually fail is due its lack of innovation and improvement in terms of features offered by the platform. While some minor improvements have been made recently such as introducing polls into tweets,[14] overall very little has changed in terms of features offered since Twitter was founded back in 2006[15]. This means that while other social media giants such as Instagram are constantly evolving and introducing new features into their platforms,[16][17], Twitter has failed completely in doing so – leaving behind those who prefer more modern interfaces with newer features.
Difficulty in Monetizing the Platform: Yet another problem faced by Twitter is difficulty in monetizing the platform itself. While advertising revenue does bring in some money,[18] there are limited ways through which Twitter can generate revenue since most of its services are free. Furthermore, with competition from larger companies such as Google or Facebook who offer similar services but with better targeting capabilities,[19][20], finding ways through which Twitter can monetize itself becomes even harder since those companies already have a large user base established who use those services regularly.
Growing Competition from Other Social Media Platforms: Finally yet importantly, another reason why Twitter might eventually fail is due growing competition from other social media platforms such as Instagram[21], Snapchat[22], Pinterest[23], etc., all offering similar services but with better user experiences than what’s currently offered by Twitter. For instance Instagram offers better visual appeal than what’s offered by Twitter along with interesting filters and stories feature which attracts more people than what’s currently offered by Twitter.[24][25]. Similarly Snapchat offers quick messaging service along with interesting filters and lenses which makes communicating more fun than what’s currently available through tweets[26]. All these factors combined make these alternative platforms look more attractive than what’s currently being offered by Twitter – leading people away from using it altogether.
Conclusion: From all this evidence presented above it becomes quite clear that unless drastic changes are made soon enough within how things work at both technical level and business level within the company itself; chances are high that we may witness a decline in usage rates among current users coupled with slow growth rates among potential new ones – leading us towards an eventual failure scenario if no corrective measures are taken soon enough.
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How is twitter performing?
Twitter’s brand value is predicted to grow by 85% between 2022 and 2023. Twitter is the 14th most popular social media in the world, with a 56.4% male audience and 43.6% female audience.
How many engineers does Twitter have?
Twitter has reportedly reduced its full-time headcount by approximately 1,300 employees, including fewer than 550 engineers by title. This was revealed in records viewed by CNBC on Jan. 20, 2023.
Is Twitter declining in popularity?
Twitter’s growth has slowed down–although Facebook’s numbers have not budged much. In 2013, 15% of Americans used Twitter, while Facebook’s growth rate was at 58%.
Is Twitter still effective?
Twitter has 396.5 million users worldwide when looking at its audience as a whole, which is lower than platforms like Facebook and Instagram, but still has a sizable group of people that log in on a regular basis. January 3, 2023
What is the disadvantage of Twitter?
Twitter disadvantages tweets that are posted at the wrong time or when the site’s maximum audience is not online. This can lead to less exposure for your tweet and harm your account if not caught in time.
Who is the biggest Twitter user?
As of January 2023, former U.S. President Barack Obama was the most followed person on Twitter. His account was followed by over 133 million people. Second-ranked was Twitter CEO Elon Musk with over 127 million followers.